VUE Architecture
Vue is a conceptual architectural firm shaping the future of form and space. After 15 years of ground breaking projects, Vue Architecture has expanded their offices worldwide and earned a place as an industry leader. As the market becomes more competitive, Vue needed a bold brand refresh to better reflect their expertise and personality, cementing their place as a pioneer in redefining architectural spaces.
Sector
Design & Architecture
Scope
Refresh
Collateral
Digital
VUE Architecture
Vue is a conceptual architectural firm shaping the future of form and space. After 15 years of ground breaking projects, Vue Architecture has expanded their offices worldwide and earned a place as an industry leader. As the market becomes more competitive, Vue needed a bold brand refresh to better reflect their expertise and personality, cementing their place as a pioneer in redefining architectural spaces.
Sector
Design &
Architecture
Scope
Brand Refresh
Collateral
Digital
VUE Architecture
Vue is a conceptual architectural firm shaping the future of form and space. After 15 years of ground breaking projects, Vue Architecture has expanded their offices worldwide and earned a place as an industry leader. As the market becomes more competitive, Vue needed a bold brand refresh to better reflect their expertise and personality, cementing their place as a pioneer in redefining architectural spaces.
Sector
Design & Architecture
Scope
Brand Refresh
Collateral
Digital
Vue's old branding. The key values of the brand were to remain intact, while the visuals were adapted to become a bigger, better VUE.
Vue's old branding. The key identity and values of the brand as one of innovation, integrity, vision and impact was to remain intact, while the visuals were adapted to become a bigger, better VUE.
Vue's old branding. The key identity and values of the brand as one of innovation, integrity, vision and impact was to remain intact, while the visuals were adapted to become a bigger, better VUE.
A customised wordmark was used, altering the angles and shape of the 'V' and 'U' to add architectural form to the letters. The logo was updated solely to 'VUE' with secondary branding still containing the full brand name. Vue's existing black and white imagery of their projects were darkened to create dimensional, abstract backgrounds to be used across branded, print and digital contexts.
The vibrant blue and greys remained primary brand colours to represent a forward thinking approach. The range of grey was expanded to create light and tone, while the blue pop and darker backgrounds were added to bring more impact and contrast.
A customised wordmark was used, altering the angles and shape of the 'V' and 'U' to add architectural form to the letters. The logo was updated solely to 'VUE' with secondary branding still containing the full brand name. Vue's existing black and white imagery of their projects were darkened to create dimensional, abstract backgrounds to be used across branded, print and digital contexts.
The vibrant blue and greys remained primary brand colours to represent a forward thinking approach. The range of grey was expanded to create light and tone, while the blue pop and darker backgrounds were added to bring more impact and contrast.
The vibrant blue and greys remained primary brand colours to represent a forward thinking approach. The range of grey was expanded to create light and tone, while the blue pop and darker backgrounds were added to bring more impact and contrast.
Textured paper stocks and embossing/debossing of Vue's logo on print collateral captures the practices focus on material, space and depth.
For the new logo, a customised wordmark was used, altering the angles and shapes of 'V' and 'U' to add architectural form to the letters. The logo was updated solely to 'VUE' with secondary branding still containing the full brand name. Vue's existing black and white imagery of their projects were darkened to create dimensional, abstract backgrounds to be used across branded, print and digital contexts.